Some of our great cosmetics packaging designs
Why is cosmetic packaging design important?
Cosmetic products are mostly about aesthetics. From the shape of the container, its weight to overall appearance and presentation, the products are judged from top to toe. Without attractive packaging, the product may end up gathering dust on the shelves, while its competitors end up in customers’ bills.
The world of cosmetics is increasingly expanding. Newer products with taller claims are taking the industry by storm. Further, the introduction of organic cosmetics has created quite a stir in the market. People have hundreds of options to choose from these days. In such a tight, competitive market, cosmetic packaging design plays a prominent role. Few people may take the trouble to read all the details of the product given at the back of the package. If they do not find the packaging impressive enough, chances are, they won’t even care.
So the designers have to be careful with an eye for detail to create an instant attraction with the packaging. Highlighting salient features of the product and its USP on the packaging will help grab attention and invoke buying interest. As the buyers don’t like to take much risk with their skin, the packaging design should also exude an essence of safety and assurance.
So literally, the entire marketing endeavor depends on the packaging of the cosmetic product. It is the packaging design that will help customers know your brand and build their trust around it. Buying the product is a sure thing once their expectations are met.
Cosmetic packaging design is also important to emphasize any new quality of your product. Even for renowned brands, the packaging of a newly-launched product helps capture attention by highlighting its unique benefits. For example, you are launching an organic skincare product. Apart from the ads and posters, how will regular customers know that the product is 100% organic? Yes, you are right - The Packaging! Just mentioning them on the packaging will not serve the purpose. The design should be such that it catches the eye of the potential buyer within milliseconds.
“The designer was beyond great to work with.”
“The designer was beyond great to work with. His original design was fantastic!! He listened to all of my requests and was quick to bring me new updated ideas. I'd work with him again any day!! ”
What does cosmetics packaging design cost?
Add brand identity design for your cosmetics brand
Cosmetics packaging design contest
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From highlighting the brand story and its values to establishing trust around the product, custom packaging designs go a long way. They can help your products break through the clutter and create their own space and recognition in the market. By speaking to your customers through the packaging design, you can give them the assurance that they seek.