Getting Started:

Your Packaging Design Project


Imagine your name is Jack. You’ve created the perfect product: organic jam with delicious unique fruits, but now you’re stuck. You ask yourself, again and again: what’s the next step? After some searching, you realize that the next step has to be making sure it looks as good as it tastes. You go on a hunt for how to get the perfect packaging design. You’re looking for something that represents your product perfectly, and that makes your jam stand out on the shelf. You come across DesignBro: it’s in the right price range, easy, and fast. All you have to do now is make sure you get the best out of your packaging design project.

This is where our guide to getting your packaging design made on DesignBro comes in. We’ve made sure our system is easy to use, but in case you have any doubts – this will help you through. So, join us on the hunt for your ideal packaging design.

We understand looking for the perfect packaging design can be stressful and overwhelming. But, once you get started, you’ll realize it’s all rather simple, especially when using DesignBro. Sit back and relax as we take you through the process of creating the perfect packaging design briefing, that is sure to get you what you’ve been looking for.

Your Guide

Step 1: The Package Shape

We’re starting off with the basics: what is your design going on? Pick between the options provided and give us some measurements so our designers know where to begin. You can also upload a technical drawing, if this is easier for you. If your product type isn’t available, click on “Other” and we’ll find a custom solution. Please note that, unfortunately, we do not actually provide the 3D pack shape. You can get that at your printer or glass producer. This is simply so our designers can get an idea of what the design is meant to go on. Once you’ve pinpointed what you’d like the design to go on, you can move on to step two.

Start Your First Step Now

Step 2: Describe Your Brand Identity

Is your brand modern or traditional? Bold or refined? Playful or serious? We want to make sure the packaging we provide best represents your brand. So, play around with the scale we’ve provided to narrow down your brand identity. Our designers will make sure to take this into account when creating your packaging design, and your choices here will already begin to create your brand’s new identity.

Step 3: Tell Us About Your Target Audience

Who should love the packaging? Tell us more about the people you’re trying to attract. Once again, use the scale to let us know whether your audience is feminine or masculine, youthful or mature, low or high income. Below the scale, don’t forget to fill in which countries you’re targeting. Our job? We’ll make sure whoever you’re seeking will love it.

Step 4: Answer Some Final Questions

Now that we’ve narrowed down the visual style you’re looking for, your brand’s identity, and the audience you’re targeting, we’re ready to tackle the brief.

Existing Design?

Begin by letting us know if you already have a design you’d like to change. Showing us what you had before, and explaining why you’re ready to leave it behind lets us know the direction you’re looking to head in. Our designers benefit from understanding what you disliked about your previous design to know what to avoid.

The Competitors

Letting us see your competitors, and what you think of their design, helps us understand your position more clearly. If possible, it is a great idea to upload the design used by your competitor, share their website and rate their design. Let us know in the comments what you think about the design and where your brand stands in regards to your competitors.

Brand Name

Fill in the brand name as you’d like it to appear on the packaging, and double check it’s exactly as you’d like it, because it’s likely to be the main feature.

Additional Text

We’ve all seen packaging designs with additional text, including the year they were founded in or claims that they’re the best in the business. If this is something you’d like included in your own packaging, let us know by filling in the Additional Text section.

Background Story

Fill us in on the background story of your product. Where does the product come from? How did you start? This background information can be incorporated into the packaging, making it more precise and, likely, closer to what you’re looking for. So, take the time to fill it in as thoroughly as possible.

What Makes Your Product Special?

Let us know what makes your product special. Is it handmade? Gluten-free? Organic? Give us some insight into what makes your product stand out so our designers can understand it’s true essence and make the packaging reflect this.

Where Is Your Product Used?

The approach to a design for a product that is used mostly in bars versus mostly in grocery stores differs greatly. Our designers may use this information in order to decide which approach to take with your packaging design. Let our designers know where your product is used by filling in the “Where it is used” option.


If you have a specific color that you would like included in the design, feel free to include that as well. Use our tool to select specific colors, or enter them using your Pantone, RGB, CMYK or HEX code manually. You can enter numerous colors. However, keep in mind that our designers are experienced and are sure to grasp which colors are best suited for the design. So, feel free to leave this up to them.

The Inspiration

Sharing designs that inspire you or that you think look great will further help our designers understand what it is you’re looking for. Investing time in pinpointing some designs that you love and sharing those is sure to save you time later on in the process, as it will give our designers a clearer vision for your packaging design.

Additional Documents

If you have labelling requirements, back label text, marketing research, or any other relevant documents, send them to us by dropping them in the “Additional Documents” section of the briefing. Feel free to add comments regarding the documents below the submission.

Worth It

Although this section of the process may seem long and intimidating, it is a vital part of getting the perfect packaging design made. Spending time on the brief will save you, and our designers, time in the later steps of the process. Try to fill it in as thoroughly as possible, and once you’re done – celebrate by clicking continue.

Step 5: Add The Project Details

We’re almost there! Just fill in a few last details. Give your project a fitting title and description, keeping into account that this will be the first thing our designers see. Decide on the number of designs you would like, anywhere from three to ten. Want to know more about why we chose to offer between three and ten designs? Read here. We recommend sticking between six and eight designs, to ensure you have a nice variety to pick from. If you have a discount code, remember to include it here. Finally, let us know if your project should be kept confidential so we can arrange a non-disclosure agreement.

Step 6: Fill In Your Billing Address & Payment Information

You’re only one step away from completing your order, and receiving the perfect logo. This is a fairly self-explanatory step, but a couple or reminders. You can pay using credit card, PayPal, or through a bank transfer. Don’t forget to select your correct country, and to enter your VAT number if you are a business customer within the European Union to avoid getting charged the VAT. Double check that everything is filled in correctly, and then click on “Complete Order” to finish up!

Step 7: Your Packaging Design Project Has Been Created

Congratulations! You’ve created a project that is now being looked at by our designers. Sit back and relax as they begin brainstorming how best to tackle your packaging design.

Examples of work

If you’ve already started a packaging design project and are wondering what to do next, click here for our Tips & Tricks guide to get the most out of DesignBro!